Web Design Blog
The Pet Aupair achieves number 1 Google position
We were asked to improve the customers current website and Google position as they were currently on page 8. Our re-design and optomisation work resulted in a number 1 google position, page 1 for a host of search terms, and led to a 600% increase in new business enquiries.
Use #hashtags when you tweet
Using hashtags when you tweet or post on facebook is very important! When someone clicks on a hashtag on these social networks, they’ll automatically be shown all other public posts that include the same hashtag.
This is very valuable for a small business because it can show your content to a much wider audience, and help your website get found. If a potential customer does a search on a social network, or on Google, for a hashtag you used, that post ,and even your profile, can be found by someone you never would have reached without using hashtags.
This happens all the time. Hashtags are widely used to search for content within social networks and search engines, which means hashtags give you a great opportunity to get your information in front of potential customers without paying a penny!
Write your social posts the way you always have done, but make one or two keywords into a hashtag. You can do this by including a # in front of the word(s). If you want to make a phrase into a hashtag (like web design), make sure you do not include a space, so #webdesign. Do not put a space or symbol in your phrase or you will break the link. Hashtags can also be used in websites and search descriptions, as more and more people use hashtags to search in major search engines, not just for social media content.
Google Search Change Could Cause 'Mobilegeddon'
Websites which look bad on mobile phones will drop down Google's search rankings from today - cutting off a major traffic source.
23:59, UK,Monday 20 April 2015Google is overhauling its secret search algorithms
Google is due to make a major update to its mobile search algorithm on Tuesday, in a move expected to cause ripples across the web.
Websites not deemed mobile-friendly will be dropped down the search rankings, dramatically reducing the number of visitors to a site.
Microsoft and the European Union are among the organisations likely to be negatively affected by the changes to Google's secret search formula.
People can check whether their website is classed as mobile-friendly by Google by entering the web address here.[Mobile test]A website can tell you whether a site is mobile-friendly
Some search engine ranking experts have called the potential fallout from the changes "mobilegeddon".
Itai Sadan, from website-building company Duda, told Business Insider: "I think the people who are at risk are those who don’t know about it.
"Come 21 April, a lot of small businesses are going to be really surprised that the number of visitors to their websites has dropped significantly. This is going to affect millions of sites on the web."
Companies spend significant amounts of money and effort to appear high up in Google rankings, with places on the first page of results highly prized.
Text that is too small to read on a mobile device, plus links that are too close together, are among the reasons some sites will fall down the mobile ranking list.
Google announced the changes in February, so companies have had just two months to prepare.
The firm said: "This change will affect mobile searches in all languages worldwide and will have a significant impact on our search results."